6 important investment principles (2024)

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Learn more about these 6 keys to better investing:

  1. Leverage the power of compound interest
  2. Use dollar-cost averaging
  3. Invest for the long term
  4. Take your risk tolerance level into account
  5. Benefit from diversification and strategic asset allocation
  6. Review and rebalance your portfolio regularly

An Ameriprise financial advisor can help you employ and balance these and other investment strategies as you work toward your long-term financial goals and manage short-term market changes.

1. Leverage the power of compound interest

Over time, as your investments earn interest, if you reinvest those earnings, you earn interest on your interest. This is the core idea of compound growth. Without any extra effort on your part, compounding interest and time work together to potentially increase your investment returns.

If you start saving early, you take advantage of the effects of compounding interest on your investments over a long period of time. This has the potential to increase your total returns.

How compounding interest can help increase returns

Based on an initial $10,000 investment and 7% annual growth per year*

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*This illustration is hypothetical and is meant to show the effects of compound interest. It is not meant to represent the past or future returns of any specific investment or investment strategy, or imply any guaranteed earnings. This illustration does not reflect sales charges or other expenses that may be required for some investments.

2. Use dollar-cost averaging

Sticking to the discipline of dollar-cost averaging can help you avoid making emotional decisions based on market turbulence. With dollar-cost averaging, you invest a certain amount of money at regular intervals, regardless of what the market is doing. By always investing the same dollar amount every month or other chosen period, you naturally buy fewer shares when the market is high and more shares when the market is low.

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This illustration is hypothetical and is not meant to represent any specific investment or imply any guaranteed rate of return. Dollar-cost averaging {Imagine you have $1,000 a month to invest in a specific stock. Investing this same dollar amount regularly may help lower your average cost per share and help reduce the risks of trying to time the market.}

3. Invest for the long term

It may be tempting to try and time the market — buy and sell investments based on what you believe the market is going to do in the future — but you risk losing quite a bit of money, over time. During volatility, the worst days in the market are often closely followed by some very good days. When you take money out of the market on a downturn, you may miss the subsequent upswing and recovery in prices.

Time is on the side of the investor and a buy-and-hold strategy usually produces better results in the long term.

An Ameriprise financial advisor can help you create a personalized investment plan that looks at both inflation and your long-term goals, to help you retire with more confidence.

4. Take your risk tolerance level into account

What are your goals for investing? Are you comfortable losing money if the stock market performs poorly or does any sort of investment loss make you nervous? These are the types of questions to think about and discuss with an Ameriprise financial advisor to help gauge your tolerance for risk.

Investors with more time to recoup market losses may be more comfortable taking risks. However, as you near retirement or if you’re already retired, you may want to adjust your risk tolerance to make sure your investments are consistent with your goals.

Once you’ve determined how much risk you’re willing to accept and what your investing time frame is, your Ameriprise advisor can help you allocate assets and diversify your portfolio accordingly.

Take the risk tolerance quiz to figure out your own risk tolerance level.

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5. Benefit from diversification and strategic asset allocation

Diversification refers to the mix of investments in your portfolio, such as stocks, bonds, alternative investments and cash for the purpose of helping to mitigate risk. By including a variety of investment types, you reduce your dependence on the performance of any single investment. Think of the adage, “Don’t put all your eggs in one basket.”

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Asset allocation refers to being planful about the amount you invest in each asset class. It is the nature of markets that different asset types react differently to changes in the market — while one class is performing poorly, another is likely doing better. The right asset allocation strategy will factor in your goals, risk tolerance, time horizon and tax sensitivity.

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6. Review and rebalance your portfolio regularly

Over time, investments within your portfolio will grow at different paces. As a result, your diversification and asset allocation can become unbalanced. Add in any changes to your income, risk tolerance or family situation, and your investments may no longer reflect your goals. An annual review of your portfolio with your Ameriprise financial advisor will give you an opportunity to fine-tune and rebalance your portfolio to help you stay on track toward meeting your financial goals.

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These investment principles can go a long way in making your money work for you. An Ameriprise financial advisor will listen to your concerns, get to know what matters most to you and provide personalized recommendations for a diversified portfolio with solutions to help you stay on track through all types of market conditions.

6 important investment principles (2024)

FAQs

What are the 6 basic rules of investing? ›

The golden rules of investing
  • If you can't afford to invest yet, don't. It's true that starting to invest early can give your investments more time to grow over the long term. ...
  • Set your investment expectations. ...
  • Understand your investment. ...
  • Diversify. ...
  • Take a long-term view. ...
  • Keep on top of your investments.

What are the principles of investment? ›

Keep a balanced and diversified mix of investments.

This process is also known as defining an asset allocation. By diversifying investments across stocks and bonds and among sectors and countries, an investor can reduce overall portfolio volatility and help guard against unnecessarily large losses.

What is the 5 rule of investing? ›

The rule suggests that you should not invest more than 5% of your portfolio in a single stock. The idea behind the rule is to minimize the risk of losing a significant portion of your portfolio in case the stock performs poorly.

What are the 4 golden rules investing? ›

In conclusion, the 4 golden rules of investment - start early, watch out for costs, stick to your goals, and diversify - collectively play a crucial role in building a resilient and rewarding investment portfolio. By starting early, investors can benefit from compounding returns over time.

Do 90% of millionaires make over 100000 a year? ›

Here are the cold, hard facts: Almost 7 out of 10 millionaires (69%) did not average $100,000 or more in household income per year—and (get this) one-third of millionaires never had a six-figure household income in their careers.

What is the 50 30 20 rule? ›

The 50-30-20 rule recommends putting 50% of your money toward needs, 30% toward wants, and 20% toward savings. The savings category also includes money you will need to realize your future goals. Let's take a closer look at each category.

What is the principle 6 of ESG? ›

Principle 6: We will each report on our activities and progress towards implementing the Principles. Possible actions: Disclose how ESG issues are integrated within investment practices. Disclose active ownership activities (voting, engagement, and/or policy dialogue).

What are first principles in investing? ›

First Principles is a framework for getting to know the fundamental “Why's” behind a given business. Once understood, an Investor is in a much better position to consider the many other important factors (the “What's”) which can affect an investment's performance.

What is the rule of 7 investing? ›

The 7-Year Rule for investing is a guideline suggesting that an investment can potentially grow significantly over a period of 7 years. This rule is based on the historical performance of investments and the principle of compound interest.

What is the 10 rule in investing? ›

A: If you're buying individual stocks — and don't know about the 10% rule — you're asking for trouble. It's the one rough adage investors who survive bear markets know about. The rule is very simple. If you own an individual stock that falls 10% or more from what you paid, you sell.

What is the 80% rule investing? ›

In the realm of real estate investment, the 80/20 rule, or Pareto Principle, is a potent tool for maximizing returns. It posits that a small fraction of actions—typically around 20%—drives a disproportionately large portion of results, often around 80%.

What is the 70% investor rule? ›

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

What is the Buffett rule of investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule.

What are the four pillars of value investing? ›

In summary, The Four Pillars of Investing is an important tool for investors looking to design a more successful investment portfolio. Investors can make better financial decisions by comprehending the four pillars of theory, history, psychology, and business.

What are four 4 very good tips for investing? ›

Understanding these four long-term strategies may help you stay invested in your future and understand more about how to invest long term.
  • Stay invested through volatile markets. ...
  • Invest using dollar-cost averaging. ...
  • Reinvest dividends and capital gains. ...
  • Choose a diversified portfolio.

What is the number 1 rule of investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule. And that's all the rules there are.”

What is the simplest investment rule? ›

The Rule of 72 is a simple way to determine how long an investment will take to double given a fixed annual rate of interest. Dividing 72 by the annual rate of return gives investors a rough estimate of how many years it will take for the initial investment to duplicate itself.

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