90/10 Investing Strategy: Definition, How It Works, Pros & Cons (2024)

What Is the 90/10 Strategy?

Legendary investor Warren Buffett proposed the "90/10" strategy in his 2013 chairman's letter to Berkshire Hathaway shareholders. The strategy calls for putting 90% of one's investment capital into low-cost stock index funds and the remaining 10% in low-risk government bonds.

It differs from many common investing strategies that suggest lower percentages of stocks and higher percentages of bonds, especially as the investor gets older.

Key Takeaways

  • The 90/10 strategy calls for allocating 90% of your investment capital to low-cost S&P 500 index funds and the remaining 10% to short-term government bonds.
  • Warren Buffett described the strategy in a 2013 letter to his company's shareholders.
  • A 90/10 investing strategy is very aggressive compared to other common asset allocation models and probably not for everyone.

How the 90/10 Strategy Works

For decades now, Warren Buffett's annual chairman's letters have been eagerly awaited by his shareholders and countless investors eager to emulate his success. His 2013 letter covered a variety of topics, with a single paragraph devoted to the 90/10 strategy. Nonetheless that was sufficient to bring it to wide attention, which continues to this day. Here is what he had to say:

My money, I should add, is where my mouth is: What I advise here is essentially identical to certain instructions I've laidout in my will. One bequest provides that cash will be delivered to a trustee for my wife's benefit. (I have to use cash for individual bequests, because all of my Berkshire shares will be fully distributed to certain philanthropic organizations over the ten years following the closing of my estate.) My advice to the trustee could not be more simple: Put 10% of the cash in short-term government bonds and 90% in a very low-cost S&P 500 index fund. (I suggest Vanguard's.) I believe the trust's long-term results from this policy will be superior to those attained by most investors—whether pension funds, institutions, or individuals—who employ high-fee managers.

An Example of the 90/10 Strategy

An investor with a $100,000 portfolio who wants to employ a 90/10 strategy could invest $90,000 in an S&P 500 index mutual fund or exchange traded fund (ETF), with the remaining $10,000 going toward Treasury bills.

Treasury bills, or T-bills, are short-term debt issued by the federal government with maturities of up to one year. They can be purchased directly from the government, through brokers, or in the form of a mutual fund or an ETF. Like Treasury notes and bonds, which have longer maturities, they are generally considered the safest of all investments.

To calculate the performance of a 90/10 portfolio, you would multiply each portion by its return for the year. For example, if the S&P 500 returned 10% for the year and Treasury bills paid 4%, the calculation would be 0.90 x 10% + 0.10 x 4%, resulting in a 9.4% return overall.

Note

Exchange traded funds, or ETFs, work much like mutual funds but are traded on stock exchanges like stocks.

Keeping Fees to a Minimum

One reason Buffett advocates investing through index funds is that they typically have rock-bottom costs. That's because they are passively managed. Rather that employ investment managers to make decisions on which stocks to buy and when to sell them, these funds simply try to replicate a particular stock index like the S&P 500, which is based on the stocks of 500 major U.S. corporations.

In addition, numerous studies have shown that few investment managers can beat the performance of an index in any given year and fewer still can do it year after year.

That doesn't mean all index funds are alike. Some do a better job than others at keeping their costs down. So in choosing among S&P 500 index funds, you should consider both their performance (which is likely to be pretty close) and their annual expense ratios (which may be significantly different). All else being equal, a fund with the lower expense ratio will be a better deal.

In addition, some mutual funds, typically sold through brokers, charge sales commissions, or loads, when you invest. That will immediately take a cut out of your investment. You can avoid commissions by buying no-load funds directly from the fund company or from a discount broker that offers them.

Criticisms of the 90/10 Strategy

The primary criticism of a 90% stock and 10% bond allocation is its high risk and potential for extreme volatility. By contrast, another well-known strategy suggests subtracting your age from 110 and putting that percentage into stocks, with the rest going into bonds. At age 40, for example, that would mean 70% stocks, 30% bonds. At age 65, it would be 45% stocks, 55% bonds. (Similar guidelines use 100 or 120 in place of 110.)

With such a heavy concentration in stocks, the 90/10 portfolio is exposed to market fluctuations and can experience significant short-term losses during market downturns. This can be emotionally challenging for investors and may not be suitable for those with a low risk tolerance or a shorter investment horizon.

As financial writer Walter Updegrave put it in a 2018 column, "what I believe is the major question anyone thinking of adopting this strategy needs to resolve before adopting it: Will you be willing, and able, to stick with such an aggressive stocks-bonds mix when the markets are in turmoil or even in the midst of a harrowing tailspin?"

That's an especially pertinent question for anyone nearing, or already in, retirement.

What Are the Advantages of a 90/10 Investment Allocation?

The primary advantage of a 90/10 allocation is the potential for higher long-term returns due to the significant exposure to stocks. This strategy may be suitable for investors with a high risk tolerance and a long investment horizon, such as those saving for a retirement decades in the future.

Is the 90/10 Allocation Suitable for Conservative Investors?

Generally, the 90/10 allocation is considered aggressive and is not suitable for conservative investors. Conservative investors typically prioritize capital preservation over potential growth and may find the strategy too risky or volatile.

How Often Should I Rebalance a 90/10 Investment Portfolio?

Rebalancing should be done periodically, typically annually or when your portfolio deviates significantly from your target allocation. It involves adjusting your holdings to maintain the desired asset allocation (in this case, 90/10 stocks/bonds). Consider setting a threshold where you rebalance regardless of the passage of time; for example, anytime your portfolio drifts above 95% stock or below 85% stock, you rebalance.

The Bottom Line

A 90/10 investment allocation is an aggressive strategy most suitable for investors with a high risk tolerance and a long time horizon. While Warren Buffett has an enviable track record as an investor, it probably isn't for everyone.

90/10 Investing Strategy: Definition, How It Works, Pros & Cons (2024)

FAQs

90/10 Investing Strategy: Definition, How It Works, Pros & Cons? ›

The 90/10 rule in investing is a comment made by Warren Buffett regarding asset allocation. The rule stipulates investing 90% of one's investment capital toward low-cost stock-based index funds and the remainder 10% to short-term government bonds.

What is the 90 10 investment strategy? ›

Warren Buffet's 2013 letter explains the 90/10 rule—put 90% of assets in S&P 500 index funds and the other 10% in short-term government bonds.

Is 90% stocks and 10% bonds good? ›

The primary advantage of a 90/10 allocation is the potential for higher long-term returns due to the significant exposure to stocks. This strategy may be suitable for investors with a high risk tolerance and a long investment horizon, such as those saving for a retirement decades in the future.

What is the 90 10 rule in finance? ›

How do you keep yourself from going overboard? The easiest way to do it is with the 90/10 rule. It goes like this: 90% of your contributions go to safe, boring investments like low-cost total stock market index funds. The remaining 10% is yours to play with.

What are the pros and cons of investing? ›

Bottom Line. Investing in stocks offers the potential for substantial returns, income through dividends and portfolio diversification. However, it also comes with risks, including market volatility, tax bills as well as the need for time and expertise.

What is the 90 10 analysis? ›

The 90/10 Rule is simple. It means focusing 90 percent of our efforts on the 10 percent you and your stakeholders don't know. Because it's the 10 percent that leads to deeper insights and bigger opportunities. Insight professionals have unprecedented access to data about their customers.

What is the best asset allocation for retirement? ›

At age 60–69, consider a moderate portfolio (60% stock, 35% bonds, 5% cash/cash investments); 70–79, moderately conservative (40% stock, 50% bonds, 10% cash/cash investments); 80 and above, conservative (20% stock, 50% bonds, 30% cash/cash investments).

What is the average return on a 90 10 portfolio? ›

The Bill Bernstein Sheltered Sam 90/10 Portfolio obtained a 8.92% compound annual return, with a 13.71% standard deviation, in the last 30 Years. The Warren Buffett Portfolio obtained a 10.09% compound annual return, with a 13.63% standard deviation, in the last 30 Years.

What does Warren Buffett recommend for retirement? ›

Buffett's retirement strategy, known as the 90/10 strategy, involves allocating 90% of retirement funds to a low-cost S&P 500 index fund and the remaining 10% to low-risk short-term government bonds. This approach provides stability and helps mitigate potential losses during market downturns.

What does Warren Buffett recommend now? ›

He owns a small bit of each in his portfolio for Berkshire, too. The two investments held in Berkshire Hathaway's portfolio that Buffett recommends more than anything else are two S&P 500 index funds. The SPDR S&P 500 ETF Trust (NYSEMKT: SPY) and the Vanguard S&P 500 ETF (NYSEMKT: VOO).

What's the 90 10 rule for dogs? ›

When it comes to where dog's get their daily calories, we recommend following the 90/10 rule: 90% of calories from a complete and balanced diet, 10% from treats! Treats can be considered the splurge, but more often, the actual act of giving a treat means more to the dog than the actual treat itself.

What is the number 1 rule of finance? ›

Rule 1: Never Lose Money

This might seem like a no-brainer because what investor sets out with the intention of losing their hard-earned cash? But, in fact, events can transpire that can cause an investor to forget this rule.

What is the 60 20 20 rule in finance? ›

If you have a large amount of debt that you need to pay off, you can modify your percentage-based budget and follow the 60/20/20 rule. Put 60% of your income towards your needs (including debts), 20% towards your wants, and 20% towards your savings.

What 2 types of investments should you avoid? ›

Equities and equity-based investments such as mutual funds, index funds and exchange-traded funds (ETFs) are risky, with prices that fluctuate on the open market each day.

What is the dark side of mutual funds? ›

However, mutual funds are considered a bad investment when investors consider certain negative factors to be important, such as high expense ratios charged by the fund, various hidden front-end, and back-end load charges, lack of control over investment decisions, and diluted returns.

Do you pay taxes on stock gains? ›

Even if the value of your stocks goes up, you won't pay taxes until you sell the stock. Once you sell a stock that's gone up in value and you make a profit, you'll have to pay the capital gains tax. Note that you will, however, pay taxes on dividends whenever you receive them.

What is the 60 30 10 rule in investing? ›

This reinventive basic rule to portfolio structure means allocating 60% to equities, 30% to bonds, and 10% to alternatives. The exact percentages may vary by portfolio, but the key idea is that Alternatives should be an integral part of every portfolio, in some percentage.

What is the 80 20 investment strategy? ›

In investing, the 80-20 rule generally holds that 20% of the holdings in a portfolio are responsible for 80% of the portfolio's growth. On the flip side, 20% of a portfolio's holdings could be responsible for 80% of its losses.

What is the 70 30 portfolio strategy? ›

This investment strategy seeks total return through exposure to a diversified portfolio of primarily equity, and to a lesser extent, fixed income asset classes with a target allocation of 70% equities and 30% fixed income. Target allocations can vary +/-5%.

What is the classic 60 40 investment strategy? ›

What is a 60/40 portfolio? The strategy allocates 60% to stocks and 40% to bonds — a traditional portfolio that carries a moderate level of risk. More generally, “60/40” is a sort of shorthand for the broader theme of investment diversification.

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