Greenwashing and Climate Litigation Is on the Rise for Banks. Here’s What You Need To Know. (2024)

Greenwashing and Climate Litigation Is on the Rise for Banks. Here’s What You Need To Know. (1)

Theodora Batoudaki

ESG Research Manager, Banks

The fight against greenwashing is being taken to the courts. An analysis of Morningstar Sustainalytics data shows a significant rise in climate-related probes and litigation, including greenwashing claims against banks over the past three years.1The data substantiates reports from the Network for Greening the Financial System (NGFS), a network of central banks and financial supervisors that aims to accelerate the green transition. The network identified greenwashing as an emerging risk for the financial sector back in 2021. We are now seeing their predictions come true.2

But why are banks seeing such a dramatic rise in environmental litigation? How severe are the risks for litigation? And how are banks in different regions impacted by this rising challenge? In this article, we’ll be answering these questions as we explore emerging trends in climate and greenwashing litigation.

Banking Industry Exposure to Climate Litigation

According to an analysis of Sustainalytics data for 15 large banks, the number of litigation incidents related to the environmental and carbon impact of products increased twelvefold between 2020 and 2023 (see Figure 1). This can be attributed to their size, their global operations, as well as their role in the economy and the energy transition. Larger banks attract more scrutiny from regulators due to their role in the global economy and their ability to mobilize capital for green financing.

Figure 1. Probes and Litigation Incidents Related to the Environmental and Carbon Impact of Products in the Banking Industry 2020 – 2023

Greenwashing and Climate Litigation Is on the Rise for Banks. Here’s What You Need To Know. (2)

Source: Morningstar Sustainalytics. For informational purposes only.

Additionally, according to the European Central Bank (ECB), universal banks and global systemically important banks in Europe tend to have higher exposure to carbon-intensive sectors. This is because these sectors are dominated by large companies which typically enter financial relationships with larger banks.3Increased scrutiny has come even as banks have tried to make progress towards sustainability goals.

Increasingly, banks are joining industry-led initiatives in an effort to develop innovative green solutions. They have also committed to mobilizing billions of dollars of capital to fund the energy transition. However, their commitments, actions and sustainable products have attracted skepticism over the credibility of their pledges for green financing and progress made on their transition plans. Based on Sustainalytics data, most lawsuits and probes challenge the implementation of environmental policy and the implementation of climate commitments (e.g., Paris Agreement commitments).

In 2021, for example, an NGO filed a legal complaint against Deutsche Bank, Barclays, Axis Bank, DBS Bank and Emirates NBD Bank with the U.S. Securities and Exchange Commission (SEC) over greenwashing claims related to sustainability-linked bonds.4These claims could be material for banks in light of the concerns flagged by UK financial regulators over the design of these bonds, such as inadequate incentive to meet sustainability goals, weak targets, and conflicts of interests.5

With such incidences on the rise, it’s important for banks to understand just how significant of an impact they can have on both their bottom lines and reputations.

Greenwashing and Climate Litigation Risks: How Severe Are They?

When examining controversies, such as litigations and probes, Sustainalytics classifies incidents into six categories: Category 0 (no risk to the company), Category 1 (low risk to the company), Category 2 (moderate risk to the company), Category 3 (significant risk to the company), Category 4 (high risk to the company), and Category 5 (severe risk to the company).6

In looking at probes and litigation incidents due to the environmental and carbon impact of products for the 15 banks in our analysis, Sustainalytics categorized most incidences in 2023 as Category 0 (13%), Category 1 (13%), or Category 2 (67%), or zero to moderate risk to the company (see Figure 2). This is because, in most ongoing cases, although a complaint has been filed, it is unclear whether there is legal standing for the complaint and uncertainty whether authorities will open an investigation.

Figure 2. Controversy Rating Categories for Litigations and Probes Related to the Environmental and Carbon Impact of Products in the Banking Industry 2023

Greenwashing and Climate Litigation Is on the Rise for Banks. Here’s What You Need To Know. (3)

Source: Morningstar Sustainalytics. For informational purposes only.

For instance, in 2023 BNP Paribas was sued by NGOs in France over alleged violation of corporate due diligence laws and fossil fuel financing.7The case is still at an early stage, and it is unclear whether it will move forward with a regulatory investigation. However, if the authorities open an investigation the bank could be exposed to fines. Therefore, the incident is categorized as a moderate risk to BNP Paribas, or Category 2.

A higher risk example comes from a greenwashing case in Canada. In 2023, the Canadian Competition Bureau started an investigation against Royal Bank of Canada (RBC) over claims that the bank made false and misleading statements about its environmental policy, following a legal complaint from an NGO.8The complaint sought a fine and order against RBC to remove all statements the company made about tackling climate change. The bureau stated that RBC could face a fine up to US$7.2 million (CA$10 million) if found guilty of misleading the public. Due to the increased regulatory and reputation risks, this incident is considered Category 3, or significant risk.

The business risks from greenwashing litigations include costs of damages, fines and legal costs. Moreover, banks with high exposure to carbon-intensive industries may face credit risks in the medium-term.9Lastly, if a bank is investigated for greenwashing, and particularly if it is found liable, the reputational risk is significant. It can negatively impact its credibility, deposit growth,10reputation as a leader in sustainable financing, and eventually its competitive position in the sustainable financing business. However, when it comes to both risks and consequences, not every region is the same.

Regional Differences in Exposure to Climate Litigation

In 2023, greenwashing in the financial sector became a central concern for U.K. and EU regulators. In May, the European Banking Authority (EBA) noted that greenwashing risks were on the rise for banks.11The following month, the U.K. Financial Conduct Authority (FCA) raised questions about the credibility and transparency of sustainability-linked loans.12

The regional breakdown below (Figure 3) indicates that EU and U.K. banks face the most scrutiny over their environmental policies, net-zero pledges and financial instruments such as sustainability-linked bonds. According to the EBA, criticisms of greenwashing have amplified towards EU companies in particular. Moreover, financial and banking institutions in the region account for a higher share of alleged greenwashing cases compared to other regions.13

Figure 3. Regional Differences in Probes and Litigation Incidents Related to the Environmental and Carbon Impact of Products in the Banking Industry 2020 - 2023

Greenwashing and Climate Litigation Is on the Rise for Banks. Here’s What You Need To Know. (4)

Source: Morningstar Sustainalytics. For informational purposes only.

Since EU banks face greater scrutiny, they tend to also have their disclosures and strategy challenged by various stakeholders. This is partly due to the EU’s sustainable finance policies and regulations being more advanced than other regions and countries. This increases the likelihood of being challenged or criticized for potential non-compliance.14

North American banks are also facing increasing accusations of greenwashing, partly due to enforcement of the SEC’s new disclosure and labelling regulation. The U.S. is a highly litigious market, with greater potential for litigation as climate reporting requirements evolve. In addition to these considerations, Canada’s new Guidelines on Climate Risk Management come into effect in 2024.15The rules apply to all domestic systemically important banks (i.e., a bank that could disrupt the economy should it fail) and are expected to have an impact on greenwashing litigations in the region.

Climate Litigation Outlook

Many of the current cases in the recent swath of climate litigations for banks are still at an early stage. But if these cases succeed, legal risk may become a much larger concern as we approach 2030, a milestone year for transition plans to net zero by 2050. It could spark new litigation from NGOs, clients, investors, and large shareholders that are concerned with a misalignment between a bank’s stated strategy and its actual progress against its net-zero targets.

This will be of particular concern in the EU where transition plans are set to become mandatory with the Corporate Sustainability Reporting Directive, the proposed Corporate Sustainability Due Diligence Directive, and the recent Capital Requirements Directive proposal. These new EU regulations could trigger further class action climate litigation for banks, as it would provide additional legal base for litigants’ claims. As a result, legal and reputational risks are expected to increase in the medium-term for large banks.

Interested in learning more about how you can address greenwashing risks? Read our latest guide, Seeing Through the Green: A Guide to Greenwashing Risks for Asset Managers, featuring strategic insights from investment professionals to help you spot greenwashing and mitigate your risks.


References

  1. Data is according to Morningstar Sustainalytics Ratings universe, which comprises approximately 5,000 large and medium market cap investable issuers in developed and emerging markets.
  2. Network for Greening the Financial System. 2021. Climate-Related Litigation: Raising Awareness About a Growing Source of Risk. November 2021. https://www.ngfs.net/sites/default/files/medias/documents/climate_related_litigation.pdf
  3. European Central Bank. 2023. The Road to Paris: stress testing the transition towards a net-zero economy. September 2023. https://www.ecb.europa.eu/pub/pdf/scpops/ecb.op328~2c44ee718e.en.pdf
  4. Hay, J. 2021. Banks Hit By ‘Fraud’ Complaint to SEC Over Adani SLB Coal Links. Global Capital. October 21, 2021. https://www.globalcapital.com/article/297sitz2boxhpl0ffm29s/sri/banks-hit-by-fraud-complaint-to-sec-over-adani-slb-coal-links
  5. Financial Conduct Authority. 2023. FCA Outlines Concerns About Sustainability-Linked Loans Market. June 2023. https://www.fca.org.uk/news/news-stories/fca-outlines-concerns-about-sustainability-linked-loans-market
  6. Morningstar Sustainalytics. 2023. Controversies Research: Methodology. https://www.sustainalytics.com/docs/knowledgehublibraries/default-document-library/sustainalytics_controversies-research_methodology.pdf?sfvrsn=2494e4c5_1
  7. Fairfax, J., Gupta, A. 2023. First Climate Lawsuit Against a Commercial Bank: NGOs Take Legal Action Against BNP Paribas for Funding Fossil-Fuel Development. April 27, 2023. https://www.osler.com/en/resources/regulations/2023/first-climate-lawsuit-against-a-commercial-bank-ngos-take-legal-action-against-bnp-paribas-for-fund#:~:text=The%20NGOs%20are%20ultimately%20demanding,groups%20chose%20litigation%20over%20dialogue.
  8. Kalegha, M. 2023. The Royal Bank of Canada’s Climate Policy Has Come Under Close Scrutiny From Its Stakeholders. October 2023. Institute for Energy Economics and Financial Analysis. https://ieefa.org/resources/royal-bank-canadas-climate-policy-has-come-under-close-scrutiny-its-stakeholders
  9. European Central Bank. 2023. The Road to Paris: stress testing the transition towards a net-zero economy. September 2023. https://www.ecb.europa.eu/pub/pdf/scpops/ecb.op328~2c44ee718e.en.pdf
  10. Homanen, M. 2018. “Depositors Disciplining Banks: The Impact of Scandals.” City University London - The Business School, PRI Association. December 11, 2018. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3293254
  11. European Banking Authority. 2023. EBA Progress Report on Greenwashing Monitoring and Supervision. May 31, 2023. https://www.eba.europa.eu/sites/default/files/document_library/Publications/Reports/2023/1055934/EBA%20progress%20report%20on%20greewnwashing.pdf
  12. Network for Greening the Financial System. 2021. Climate-Related Litigation: Raising Awareness About a Growing Source of Risk. November 2021. https://www.ngfs.net/sites/default/files/medias/documents/climate_related_litigation.pdf
  13. European Banking Authority. 2023. EBA Progress Report on Greenwashing Monitoring and Supervision. May 2023. https://www.eba.europa.eu/sites/default/files/document_library/Publications/Reports/2023/1055934/EBA%20progress%20report%20on%20greewnwashing.pdf
  14. Ibid.
  15. Office of the Superintendent of Financial Institutions. 2023. OSFI issues new Guidelines on Climate Risk Management. March 2023. https://www.osfi-bsif.gc.ca/Eng/osfi-bsif/med/Pages/b15-nr.aspx
Greenwashing and Climate Litigation Is on the Rise for Banks. Here’s What You Need To Know. (2024)

FAQs

What are the risks of greenwashing litigation? ›

The business risks from greenwashing litigations include costs of damages, fines and legal costs. Moreover, banks with high exposure to carbon-intensive industries may face credit risks in the medium-term.

What is greenwashing for a bank? ›

Although there is no formal definition, greenwashing is generally understood to be either the practice of making misleading or exaggerated ESG claims; or including information within environmental statements regarding the sustainability of an organisation's business practices, products or services that overstates green ...

How does greenwashing affect climate change? ›

By misleading the public to believe that a company or other entity is doing more to protect the environment than it is, greenwashing promotes false solutions to the climate crisis that distract from and delay concrete and credible action.

Why is greenwashing on the rise? ›

As the demand for eco-friendly products and services grows, so too does the risk of companies overstating their sustainability credentials in order to attract and retain customers and investors. This phenomena has been coined 'greenwashing' or the 'green sheen' and regulators are starting to take action.

What is the ethical problem with greenwashing? ›

One aspect of the ethical dilemma lies in the violation of honesty and integrity. Companies that engage in greenwashing mislead consumers by making false or exaggerated claims about the environmental benefits of their products or services.

How we are affected by greenwashing? ›

How does greenwashing impact consumers? Over time, greenwashing erodes consumer faith, which makes us more likely to dismiss environmental claims altogether—even the ones that are legitimate.

How banks can avoid greenwashing? ›

To avoid greenwashing, banks should be specific, provide proof, avoid hidden trade-offs, and choose tools that enable them to comply with ESG governance.

Is Coca-Cola greenwashing? ›

It consumes almost 200,000 plastic bottles each minute and generates 2.9 million tonnes of plastic garbage annually [7]. In 2021, Coca-Cola produced 25 billion plastic bottles, more than the previous year. This is why many people criticise Coca-Cola for being greenwashing [2].

How can we prevent greenwashing funds? ›

A good idea is for sustainable investors to dive into a particular fund's fact sheet and carefully examine the section on its investment-selection process. There are a few things to keep an eye out for: look at the sustainability measures being used to assess the companies held in the fund.

Why is greenwashing bad for the economy? ›

Loss of investor confidence: When investors find out that a company is engaging in greenwashing, they may lose confidence in the company and its management. This can lead to a decrease in the company's stock price and make it difficult for the company to raise capital.

Should greenwashing be illegal? ›

Such behaviour is not only unethical, but it can also be unlawful as it can be used to deceive shareholders, consumers and the broader community.

When did greenwashing start? ›

The term “greenwashing” was originally coined by prominent environmentalist Jay Westerveld in a 1986 essay in which he claimed the hotel industry falsely promoted the reuse of towels as part of a broader environmental strategy; when, in fact, the act was designed as a cost-saving measure (Orange and Cohen 2010).

What is the truth about greenwashing? ›

Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product, service, or company. It is a way for companies to appear environmentally responsible without making significant changes to their products, operations, or supply chain.

Is greenwashing a big problem? ›

Greenwashing affects sustainability

But the dangers of greenwashing go further than these immediate, tangible effects. Misleading language affects how people engage with the movement towards sustainability – ultimately hampering the progress we need to see in order to meet global targets.

Is greenwashing getting worse? ›

There's also evidence that the prevalence of green claims is increasing. A 2014 study by the European Commission found that 76% of non-food products carried an environmental claim, either implicitly or explicitly.

What type of risk is greenwashing? ›

At its core, greenwashing is about misrepresentation, misstatement and false or misleading practices in relation to environmental, social and governance credentials. Greenwashing carries with it reputational, regulatory and litigation risks for which companies should be prepared.

What is greenwashing risk to business? ›

While it can result in regulatory attention and significant financial penalties, greenwashing accusations primarily impacts a business' hard-earned reputation and social licence to operate. It can also adversely affect market integrity and erode consumer trust more broadly.

What are the disadvantages of greenwashing in business? ›

It can mislead consumers about the true environmental impact of products and services. This can lead to consumers making choices that are harmful to the environment. Greenwashing can also make it difficult for consumers to identify and support businesses that are truly committed to sustainability.

What are the long term pitfalls of greenwashing? ›

It poses a risk for the company—and for society. First, greenwashing harms the business because it damages the company's reputation. When consumers discover that they have been given incorrect information, they lose trust in the company, which can have long-lasting effects on customer loyalty, sales, and brand image.

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